Information

Annual corporate event organized by Prodeca - Ministry of Climate Action, Food and Rural Agenda. This is a meeting between experts, entrepreneurs and agents from the agri-food sector with the aim of encouraging the competitiveness of Catalan food.

This year the Fòrum will host the EUREGA Final conference, which will present its results and discuss how to promote a European sustainable food system through public food procurement.

Format

Face-to-face and streaming in Catalan and English

Schedule

Fòrum Catalan Food: 9.00h to 14.00h
EUREGA - Final conference: 16.00h to 17.30h

Audience

Entrepreneurs, export managers, agents of the Catalan F&B sector, bodies and entities

Capacity

180 people

Programme Fòrum Catalan Food

9.00h Welcome

Clara Sánchez-Castro Bonfill - Presenter of the event

9.05h Catalonia, a country with food strategy

Carmel Mòdol - Secretary of Food of the Ministry of Climate Action, Food and Rural Agenda, Government of Catalonia

9.15h Origin and proximity: consumption and commercial prospects

Ramon Sentmartí - Managing Director at Prodeca

Trends and opportunities
9.30h Glocal Food: from trend to purchase driver

Joan Riera - Food Director at Kantar Worldpanel

9.55h Origin as a transforming element for food companies

Mila Valcárcel - Director at Eatable Adventures

Commercialization and competitiveness
10.40h Great sellers of local products: experiences and opportunities

Moderator: Pablo de la Rica - Retail and Foodservice Knowledge Manager at AECOC

11.35h Coffee break
The local food of the future
12.15h Rethinking the food system to deal with the energy crisis: from volume to value

Antonio Turiel - Scientific researcher at Spanish National Research Council (CSIC)

The digitalization of the origin
13.00h Calçots and robots, the technological future of food

Javier Sirvent - Technological evangelizer

13.55h Closure

Teresa Jordà - Minister for Climate Action, Food and Rural Agenda, Government of Catalonia

Networking Lunch – Àpat Catalunya

Programme EUREGA - Final Conference

16.00h Welcoming

Mr. Sjef de Pont - EUREGA Project Manager and Coordinator

16.05h Interreg Europe. State of play of interregional cooperation

Mr. Laurentiu David - Project Officer at Interreg Europe Joint Secretariat.

16.15h From appetizer phase until reaching dessert – EUREGA achievements

Mrs. Tünde Szabó - Senior Regional Development Manager at Hajdú-Bihar County Government, Hungary.

Mrs. Neus Balaguer - Project Manager at Prodeca, Ministry of Climate Action, Food and Rural Agenda, Government of Catalonia.

16.35h Public food procurement in Europe. General Overview

Mrs. Cristina Massot - General Deputy Director of Agri-Food Industries and Quality of the Ministry of Climate Action, Food and Rural Agenda, Government of Catalonia.

16.45h Promoting a European sustainable food system through public food procurement

Chaired by Mr. Arnau Queralt - Director at the Advisory Council for the Sustainable Development of Catalonia (CADS), Government of Catalonia and chair of the European Environment and Sustainable Development Advisory Councils Network.

Mrs. Betina Bergmann Madsen - The power of public food procurement: implementation of the food strategy and green goals in Copenhagen, Denmark

Mrs. Catarina Vasconcelos - Challenges and opportunities of sustainable public food procurement: the case of Idanha-a-Nova, Portugal

Mrs. Esther Sanz Sanz - Public procurement as a booster of medium-scale food supply chains: the case of Avignon, France

Mr. Yago Calbet - Ecolocal: A new organic and local certification for school canteens, restaurants and communities, Catalonia

Mr. Oriol Carbonell - Fundesplai: A global educational model for school canteens, Catalonia

17.10h Open discussion
17.30h Closure

Mr. Ramon Sentmartí - Managing Director at Prodeca - Ministry of Climate Action, Food and Rural Agenda, Government of Catalonia.

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